Business intelligence is used to collect and organize all the data a company receives to determine what’s working, what’s not, what can be optimized, and what should be left alone. Organizing the massive amounts of data manually would require an entire team to process and another team to analyze in reports.
Business intelligence (BI) software comes into play by automating these extremely significant, yet time-consuming tasks, and enables you to visualize the data and inspire action. BI software today is incorporating more visualized features to make it even easier for companies to analyze data and use it to develop more optimized business strategies. Here we’re going to break down four ways visual analytics can help businesses see the bigger picture.
1. Interactive Reporting and Dashboards
Visual analytics play a significant role in determining what data is worth analyzing by turning numbers in spreadsheets and documents into charts, graphs, and tables that are easy to digest for businesses interested in optimizing their strategies. Business intelligence software cannot be successful unless the data it gathers and collects is organized properly. Otherwise, it simply becomes a collection bin for all the data you already have and you’re still left to sort through it yourself. With Active Intelligence Server (AIS), you’re not just monitoring reports and dashboards — you’re building them yourself.
That’s why BI software is intent on offering businesses not just the ability to organize data, but allow businesses to organize that data however they see fit. One key visual aid is the sales pipeline, which helps users determine where leads are in the buyer’s journey and how they should be targeted by agents. Having this data upfront shows an agent how to handle each lead to avoid speaking to someone as if it’s the first time they’ve communicated when in reality, they’re about to finalize a sale. Another tool that can be front and centre is a heat map, to show you how customers are interacting with your website. These tools all help provide context based on data already collected.
2. Pull Data from Multiple Tools into One Dashboard
The purpose of business intelligence software is to gather data from multiple tools, organize it, and analyze it to optimize business strategies. This isn’t possible unless the software can fully integrate with other tools businesses are already using to collect and organize their own data. AIS, for example, says their software can “connect with virtually any data source including OLAP to extract data.” Plus, data can be accessed on a mobile device which makes the user experience all the more powerful.
The data that’s gathered from all those sources will, again, be organized in a way that the user sees most fit. This can be in the form of a mobile dashboard that can be accessed outside the office, or as a clear and concise report emailed directly to your inbox. When all that data is visually organized from all different sources, it makes analyzing the reports a lot less intimidating and saves businesses tons of time by doing the hard work for them. However, we feel that dashboards are the better option because BI software typically allows users to complete customization.
3. Take Action with Your Data
If you’re taking advantage of a dashboard, make BI software providers offer a drag-and-drop tool so users can quickly and easily arrange the metrics, heat maps, charts, tables, and graphs to their liking, which ultimately improves the user experience for the lead and the agent.
Business intelligence software implements visual aids like pipelines and workflows to make it easier for companies to see how data is being gathered at every stage of the workflow and how it can be used by agents to increase conversions at every stage in the pipeline. If you’re a sales agent and you’re about to work with a new client, you want to quickly see where they are in the pipeline in order to determine what kind of call you’re going to be making. Having the pipeline right in front of you will ensure you’re always offering personalized, contextualized experiences. Share that data with your team as well using AIS, to ensure everyone’s on the same page.
The Final Word
Visualized business intelligence is a great way for companies to take advantage of the data BI software is gathering. BI software does an excellent job gathering and organizing data, but agents and managers are different, and they might prefer charts, tables, and graphs over lengthy reports that are begging to be skimmed through as quickly as possible. That’s why customization features in software like AIS, is key.
Visualized data isn’t just convenient. Heat maps, for example, offer data that can’t be analyzed in a report. Learning how to optimize your website can only be done if you see how a visitor interacts with it. Visualized data encourages business intelligence software users to take action by making the data more approachable. Lengthy reports will hold all the same details, but it takes time to decipher them. If all it takes is a chart to turn a ten-page report into a graph on a customizable dashboard, there’s no advantage to continuing to optimize your business strategy and website the hard way.
About the Author:
Reuben Yonatan is the CEO @ GetVoIP, a leading VoIP systems comparison guide that connects shoppers with relevant providers.